Cannabidiol, commonly known as CBD, has become a household name. The hemp-derived CBD market has been growing exponentially in recent years and is projected to reach $20 billion by 2024. Consumers are increasingly turning their attention toward CBD products for the reported health and wellness benefits of CBD such as calming over-active minds and treating chronic discomfort. Consumers find it easy to integrate CBD into their lifestyles, thanks to all the CBD products available.
Brick-and-mortar stores are popular places for consumers to find CBD products, but the rise of e-commerce platforms is paving the way for online CBD companies. Now is as good a time as any to dip your toes into the CBD industry. But before you can launch a website and start marketing, you need to understand what obstacles need to be overcome.
Understand Your Legal Obligations
When it comes to selling CBD products online, it’s imperative that you understand your legal obligations. The passage of the 2018 Farm Bill federally legalized the growing of industrial hemp, and subsequently hemp extracts, in the United States. The Farm Bill removed CBD from the Federal Controlled Substances Act and Drug Enforcement Agency’s oversight.
The FDA is responsible for governing the hemp industry and CBD products. But because the FDA is still devising regulations, the CBD industry exists in a gray area. The FDA is strict about the labeling of hemp products and CBD and will not tolerate any health benefits claims. In some instances, the FDA is also strict about CBD-infused food products, as these can accidentally end up in the wrong hands.
Despite the federal legalization of industrial hemp, CBD isn’t legal in all 50 of the United States of America. It depends on whether your goal is to start an online CBD company selling products extracted from the hemp plant and what CBD products you want to sell. Only hemp-derived CBD products can be legally sold online and you must have a system in place to make sure you stay in compliance with individual state laws regarding CBD. A great way to ensure your CBD company complies with state laws is to implement product-based shipping restrictions on your website.
Market and Sell Your Products
Marketing and selling CBD products require a little bit of creativity. Selling CBD products on major e-commerce platforms like Amazon or eBay is challenging, and using paid ads in social media advertising will result in account suspensions or bans. The key to marketing CBD products is to create organic content, and an organic search strategy in alignment with the guidelines of your chosen platforms.
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Curate Your Product Offering
The CBD industry is brimming with a range of popular CBD products, including sublingual tinctures, CBD edibles, vape concentrates, CBD oils, CBD topicals, and CBD capsules. You’ll need to develop a high-quality product that differentiates your brand from the others on the market. Consumers want CBD products that are made with the highest standards, that have undergone third-party lab testing, and whose lab results are easily available.
The most important thing when shopping for a CBD manufacturer is to find a supplier who can create a final product of the highest quality according to your development needs and regulatory restrictions. Superior Supplement Manufacturing is one of the top rated CBD manufacturers who produce CBD products containing 0.3% THC or less (Full Spectrum CBD) with more than 99 percent purity (CBD Isolate).
Only natural ingredients are used to produce CBD capsules, tablets, soft gels, CBD gummies, liquids, custom essential oils, and Full-Spectrum CBD oil blends, CBD tinctures, creams, and CBD extracts. The CBD manufacturer ensures third-party testing before labeling and packaging the final product with your CBD brand in compliance with FDA regulations.
There’s no time like the present to build a reputable brand of CBD products to sell online. The key to launching a successful online CBD company is to perform due diligence when it comes to legal obligations. Understanding how to legally market and sell quality CBD products from a reputable CBD manufacturer is essential to standing out in the CBD industry.